Making shoe purchase a fun experience

This concept expands on the fun characters seen on Bubblegummers packaging, injecting play elements into the usual shoe shopping experience for kids. By incorporating playful illustrations and colours, this series of games is designed to make shoe shopping a more enjoyable experience for both parents and children.

Role

Lead product designer, Digital art director

Type

Design Concept Exploration, Establishing Design Direction, Resources Planning, Stakeholder Management

Year

2016

Process

The screen saver mode is the first panel that consumers will encounter. Drawing inspiration from arcade games, it features a short demo introduction to the various games, which loop continuously. This panel also has a "touch to enter" button. The consumer is brought to the main interactive kiosk user interface upon activation.

INTERACTIVE TABLETOP GAMES SPLASH PAGE

Exiting screensaver mode brings kids to the game selection page, where they and their parents can see and select the available games. This panel also has a "tap to play" button. Upon activation, the player is brought to the respective games.

Character selection screen

Players can also select their favourite avatars out of 4 available options.

Game flow

Outcome

INTERACTIVE TABLETOP GAMES JIGSAW

The jigsaw game enables children to solve an easy picture puzzle. With a relatively simple image, the child pieces together the jigsaw. Upon completion, they receive stars and the option to move on to the next stage.

INTERACTIVE TABLETOP GAMES SHOE-IN

The "Shoe-In" game is a multiplayer challenge. Children can grab as many shoes as possible within the time limit and against other players. Upon completion, the winner is crowned and allowed to move on to the next stage or play again.

INTERACTIVE TABLETOP GAMES PERFECT PAIR

The "Perfect Pair" game can be a multiplayer or single-player challenge. The child or children must find a pair of identical shoes to win. Upon winning, they receive stars and can move on to the next stage or play again.

INTERACTIVE TABLETOP GAMES SPOT THE DIFFERENCE

The "Spot the Difference" game can be a multiplayer or single-player challenge. The child or children must find three differences within the time limit to win. Three images depict three different stages. Upon winning, they receive stars and the option to move on to the next stage or play again.

Other work

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→ lukelinsj@gmail.com